Hill & Ellis is a British company established in 2012 with the aim to produce handsome bike bags for the discerning cyclist. The bags have all been made with the cyclist in mind and are designed to be as stylish as they are functional.
Designed in the UK by cyclists who understand the ride as much as you, the range include features like reversible reflective tabs for better night-time visibility, waterproof rain jackets for protection against the great British weather, and hidden patented pannier clips so the bags attach securely and easily to the bike. But Hill & Ellis know that dressing for the ride is not just about the journey but also the destination, so we have created a range which looks as good on your arm as on the bike so you can travel from home to bike to boardroom to bar with a touch of panache.
Pilgrim celebrates the soulful side of cycling: time spent with your mates on everyday adventures. It’s all about what’s over the next hill, not how fast you can get there. If you feel the same way, you’ll love the first collection.
Hövding started out in 2005 as a master’s thesis by the two founders Anna Haupt and Terese Alstin, who, at the time, were studying Industrial Design at the University of Lund.
The idea of developing a new type of cycle helmet was a response to the introduction of a law on mandatory helmet use for children up to the age of 15 in Sweden, which triggered a debate on whether cycle helmets should be mandatory for adults too. Anna and Terese saw their master’s thesis as an opportunity to find out whether it would be possible to develop a cycle helmet that people would be happy to wear – whether they had to or not.
The project resulted in the concept of an airbag helmet, which won Innovationsbron’s Ideas Grant. This kick-started the process of developing Hövding into a real product. In 2006 Hövding won the Venture Cup, after which Hövding Sweden AB was founded.
Tannus offers a tyre for every cyclist. An all-round tyre for all types of terrain or road, a road tyre for long distance training, and a small tyre for small bikes that rides perfectly.
Tannus Tyres is a Korean company which makes tyres that never go flat so that all cyclists enjoy safer rides. It strives for technological development to relieve the inconvenience caused by punctures.
Applied with cutting edge Aither technology, Tannus Tyres never go flat and are made in diverse and clear colours. It is distinctly different from any of the anti-puncture tyres of the past and is secured with great driving function, comfort, lightness, safety and durability.
All over the world, roads are an getting increasingly dangerous. Year on year there’s more traffic and more potential risk. You only have one life, so why cut corners with your own safety – stop thinking ‘it will never happen to me’.
Veglo lives by the mantra, Smarter Not Brighter. We take existing problems and use available technology to re-work current solutions to increase your safety at times of little or no light.
To make our clothing, we’ve drawn inspiration from the most amazing places on the planet, and used the finest materials from Europe, USA and Japan. We deliver performance and style for the competitive road racer, everyday cyclist and for all you people who just like to have fun on your bikes.
So what are you waiting for? *Make your escape.
Raising the actual and moreover the perceived level of safety for cyclists is our starting point.
Cycle Alert’s inception occurred after Founder, Robert Cooper heard a radio interview with a HGV driver, following a collision with a cyclist that resulted in his death. He spoke to Co-Founder, Peter Le Masurier and it struck us that not one but two families are left broken in the aftermath of a cycling tragedy: that of the cyclist and the driver whose trauma at hitting a cyclist is devastating and irreparable. We thought there must surely be technology issued on large vehicles to be able to detect cyclists. Further investigation only served to highlight the disproportionate correlation between heavy goods vehicles on the roads and the number of accidents they were involved in.
We set about researching for an answer, but it didn’t exist: our findings showed that there was nothing on the market that was designed and built to detect cyclists and certainly nothing cyclist–specific. Compelled to combat the issue of road safety and inspired to develop a technology that could assist in reducing the morbid statistics, they began laying the foundations of what would become Cycle Alert. We felt that our knowledge of technology as well as an understanding of the challenges HGV drivers face when sharing the road with cyclists gave us the perfect credentials to create a cycle detection system. With Cycle Alert we aim to make cyclists more visible on the roads and help to reduce serious injury and fatalities.
Riding Hood is the brainchild of two friends who got caught out in the unpredictable British weather one too many times when out and about around town on bikes. Not the lycra-clad or sporty types, we feel like we’re more of the pedestrian with wheels or undercover cyclist types who prefer to dress for the destination rather than the journey. We found it impossible to find a jacket that combined the practical fabrics we needed with the styles we loved and so thought it was time to do something about it ourselves.
At Riding Hood we believe there shouldn’t have to be a compromise between style and practicality. We design rainwear that you’d be as happy to wear to the pub as on your bike.
Ghisallo Wooden Rims started in 1946 through a partnership made by Antonio Cermenati and famous brand d’Alessandro that was based in Milan, producer of bicycle rims during the war.
Since the beginning, production was dedicated only to wooden rims for tubulars and pneumatics at that time still used by great cycling champions like Fausto Coppi, Gino Bartali and Fiorenzo Magni who currently is still personal friend of Antonio’s son Giovanni.
Plume was originally designed in London, where it really does rain as much as they say. The unpredictable and frequent precipitation, combined with a frustration over existing mudguard options inspired us. We wanted to create a mudguard that would match the bicycle’s timelessness, simplicity and honest engineering.
Like most mudguards, Plume keeps water, chemicals, mud, and everything else that comes with post-rainstorm city streets off your back. Unlike most mudguards, Plume is super thin, and is made from incredibly resilient materials which won’t snap, crack, or bend out of shape. Plume’s minimal design compliments your bicycle, whether it’s protecting your back from street splatter or coiled up out of the way. And it’s really fun to use.